🔬 Gold Standard Anti-Ageing

Retinol is the most clinically-proven ingredient for reducing wrinkles and reversing signs of ageing. It's the gold standard recommended by dermatologists worldwide.

🔄 Accelerates Cell Renewal

Speeds up skin cell turnover, shedding dull, damaged cells and revealing fresh, radiant skin. This process helps fade dark circles and improve overall skin quality.

💪 Boosts Collagen Production

Stimulates your skin's natural collagen synthesis, improving firmness, elasticity, and reducing the appearance of fine lines and wrinkles.

🎯 Specially Formulated for Eyes

Unlike facial retinol, this formula is specifically designed for the delicate eye area—gentle enough to avoid irritation whilst remaining highly effective.

⚠️ IMPORTANT:

Always wear SPF during the day when using retinol products. Start with a lower frequency to allow skin to adjust. Slight tingling is normal, but discontinue if irritation occurs.

Weeks 1-2: Adjustment Phase

Skin may experience slight dryness or flaking as it adjusts. This is normal—continue with gentle application and moisturise well.

Weeks 3-4: Initial Improvements

Skin texture begins to smooth, subtle brightening around eyes, improved hydration.

Weeks 6-8: Visible Results

Noticeable reduction in dark circles, fine lines appear softer, firmer eye area, enhanced radiance.

Week 12+: Dramatic Transformation

Significantly diminished wrinkles, brighter under-eye area, improved firmness and elasticity, youthful appearance.

Is retinol safe for the eye area?

Yes! This formula is specifically designed for the delicate eye area with a gentle concentration that's effective yet non-irritating. However, avoid direct contact with eyes and always start slowly to allow skin to adjust.

I'm new to retinol. How should I start?

Begin with 2-3 times per week in the evening. After 2 weeks, if your skin tolerates it well, gradually increase to every other night, then eventually nightly if desired. Always follow with a good eye cream and wear SPF during the day.

Why can I only use this at night?

Retinol breaks down in sunlight and makes skin more sensitive to UV damage. Using it at night allows it to work effectively whilst you sleep, and you must wear SPF during the day to protect your skin.

My skin is peeling. Should I stop using it?

Mild flaking is normal during the adjustment phase as retinol accelerates cell turnover. Reduce frequency temporarily, moisturise well, and avoid harsh exfoliants. If irritation persists or worsens, discontinue use and consult a dermatologist.

Can I use this if I'm pregnant or breastfeeding?

We recommend avoiding retinol products during pregnancy and breastfeeding. Please consult your GP or midwife for safe alternatives during this time.

Can I use this with other eye products?

Yes! Apply retinol serum first, wait 5-10 minutes, then follow with your regular eye cream to seal in moisture. Avoid using with other strong actives (like vitamin C or AHAs) in the same routine to prevent irritation.

At what age should I start using retinol for eyes?

Retinol can be introduced from your mid-to-late 20s as a preventative measure. However, it's beneficial at any age for addressing existing concerns like dark circles, fine lines, or loss of firmness.

How long will results last?

Results are cumulative and long-lasting with continued use. Retinol works by improving your skin's cellular function, so benefits continue to build over time. Discontinuing use may cause gradual return of previous concerns.